STRATEGY

What’s our aim?

In today’s internet and social media age, people may be more inclined to shop and interact at the click of a button. Yet, no matter how much we integrate technology in our lives, we still will spend part of our days—and part of our shopping and business experiences—interacting with people in the physical world. As long as the personal dimension remains in our shopping and our work, there will also be an opportunities for marketers to step outside the figurative box and interact with their customers in person. 

Engagement Marketing
Experiential Marketing
In-Store Events
Street Promotion

Campaign Target

There are several techniques generally employed in a field marketing campaign. Point-of-sale campaigns are developed to exploit impulse buyers. Effective merchandising is important for both list shoppers and those who are browsing. Meanwhile, promotional campaigns in the field look for the customers they call “shapers”—the highly interactive individuals who have significant influence on their other relationships. Shapers share positive experiences with others, and like to refer friends to a product or service they like.

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