Managing Director at Apex Horizon, Ben Buchta announced this week that the event marketing specialists would be expanding a new market in Berkeley, California, seeing the firm building their services in the state.

Ben Buchta, current managing director for Apex Horizon, will be leading the expansion in Berkeley along with a handpicked selection of individuals currently working alongside him. “The most determining factor in the success of a new market is the people who will be working on it. Building a great team takes a bit of time and personal investment, but we are in a very fortunate position to work with some incredibly ambitious and talented individuals,” said Mr. Buchta.

The Bay Area is home to multiple Fortune 500 companies in the State. According to the 2015 US Census, the Bay had a population of approximately 7.6m people, making it the fifth most populous urban agglomeration in the country and sixth in the North American Region.

The Berkeley office will be undertaking representation of one of Apex Horizon’s biggest clients, a firm within the telecom sector. “We have seen massive growth since our partnership with this client, and there is a constant demand for us to increase representation nationwide,” explained Mr. Buchta. The Berkeley branch is set to open by the beginning of the month, with final preparations taking place to allow for a smooth launch.